Production
Scouting
The first step is recruiting. The most important design events and our 'Designers Community' area , are the windows through which the Ex.t art direction carries out the selection. A deep knowledge of the market, a daily work of research and a clear idea in mind of the brand values direct the first phase of our choices. Nothing is left to the chance, but ultimately the decision is always based on an intuition: a bet that turns into investment on the talent and validity of the idea.
DESIGN IDEA
The selected ideas are developed in a collaborative work with the designers, who are an active part of the transformation from the sketch to the production. The search for a balance between aesthetics and functionality grows through a continuous dialogue between designers and the ex.t product development team, through planning meetings. An interesting aspect of this work method is the intense human relationship between the designers and our staff, a constant exchange of visions and experiences coming from different cultures that determines the personality of our products.
REALIZATION
The production system uses a network of skilled artisanal workshops, specialized for sectors, which are often handed down from father to son. They are discovered through a constant work of research, based not only on the criteria of professionalism and connection to the territory, but also on the willingness to experience new collaborations with Italian and international designers, by providing skills, methods and materials. This 'local' choice allows an almost daily exchange featuring Ex.t as the link between international designers and the artisans from the territory. This interaction between different cultures creates enthusiasm in both the designer and the artisan, who provide maximum flexibility for the realization of the project ideas.
